Meet the Herd
We’re a friendly bunch of Northeners, here you can find out a bit about each of us.

Jamie Toyne | Founder & CEO
About
Jamie lives in Derbyshire, near Sheffield and the Peak District, with his fiancée, two year old son and his two dogs, Polly and George. He’s a keen foodie, beer geek, and music fan.
Experience
Jamie has established and led some of the largest business analyst practices in the country, having worked in digital and tech for over 15 years. Recently as Consultant Head of Business Analysis at the Ministry of Justice. As well as, former Head of Business Analysis at the Department for Work and Pensions, and Plusnet/BT. With practices varying in size from 20 to 300.
He is also an active member of the wider digital and BA community, regularly speaking at conferences & events, writing articles & blogs, and an occasional book reviewer for the BCS.

Carl Wrigley | Principal Consultant
About
Carl lives near Brighouse, West Yorkshire, with his wife and four year old daughter. He has a wide fascination on a number of topics, currently his main obsession is coffee, pizza and how to maximise sleep with an excitable toddler (coffee probably does not help…)
Experience
After discovering the role of a BA whilst at Uni (prior to that, believing Engineering was his calling) he has over 15 years experience, predominately within the Financial Services sector. He progressed to Lead BA, before going contracting to further his experience. He’s helped companies with their talent spotting and career progression, alongside delivery work, which has varied between recovery of projects that had fallen behind play, to helping set up projects for success. More recently he moved into consultancy; helping businesses who were looking to embark or enhance their Agile approaches.
Carl has been an active member in the BA Community, recently delivering a number of talks, as well as engaging more prominently with virtual groups on a wide range of topics about change, but always staying pure to his BA roots.

Richard Harrison | Principal Consultant
About
Rich lives in the north of Sheffield in a house with its own bridge along with his partner of over 25 years. He’s really into board games and tabletop role-playing games, being commercially published, but also enjoys other creative pass-times as well as being into his food and music.
Experience
Rich has over 25 years’ experience in change and IT delivery, beginning his career as an application developer before finding his home in business analysis. He’s held permanent and contract positions in a number of different private and public sector organisations, spanning various industries.
He has a keen enthusiasm and experience for developing capability and talent, having recently held a practice lead position at DWP Digital (c. 300 BAs) where among other initiatives he successfully designed and delivered an Associate BA Development Programme.

Sinead Torley | Principal Consultant
About
Sinead lives in West Cumbria, near the Lake District with her husband, 2 children and their black & white whippet Kevin! She enjoys coffee, wine & baking, and has recently bought a paddleboard and goes paddleboarding in the lakes.
Experience
Sinead has 20 years experience of working in IT projects and business change in the public sector. Starting out in a testing role (UAT) & involved in developing and implementing Government E-channel services, before formally moving into the Business Analysis profession almost nine years ago. She has been involved in introducing & embedding the BA Service framework in her previous organisations, as well as the continuous improvement of the services offered by the BA capability she was part of. She also supported BAs undertaking the Business Analysis apprenticeship.
Sinead is a member of BCS and is also part of the IIBA mentorship programme as a mentor. She is enthusiastic and passionate about the Business Analysis profession and the value that BAs can add to an organisation.

We’re experienced BA and digital leaders, having grown and led practices of 5-300, across different sectors including Telecoms, Financial Services and Central Government.

We’re passionate about attracting and developing new people into digital. We’ve designed internal academies, launched multiple apprenticeship cohorts and we’re an active member in helping to shape the BA Apprenticeship standard in England.

We believe in the power of communities of practice, having both introduced new ones and matured existing ones.
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