Our Founder and Managing Director, Jamie Toyne, was interviewed by the super Adrian Reed earlier this year at the European BA Conference.

Jamie spoke about the BA skills shortage, and what can be done about it, ahead of his talk on the same topic the following day. The interview covered:

✅ Why macro and strategic business analysis techniques are needed now more than ever
✅ The importance of awareness, attraction and retention in overcoming the skills shortage

You can check out a recording of the interview below.