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Jobs to be Done: A Practical Framework for Understanding Customer Outcomes with Alex Cottrell
20 June @ 6:30 pm - 7:30 pm BST
Free
Companies can struggle when the emphasis is put on measuring outputs over outcomes. Jobs to be Done (JTBD) can switch the focus from reporting on how well features are being delivered in terms of time and budget to reporting on how effectively the features are ultimately addressing the customer’s most valuable needs.
To do this successfully the company as a whole needs to speak the same language and have the same focus on outcomes and helping the customer make the progress they want to in their personal or professional lives. Jobs to be done is where this all starts and Alex will take us through how he and his team have made this change
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