Jobs to be Done: A Practical Framework for Understanding Customer Outcomes with Alex Cottrell
VirtualCompanies can struggle when the emphasis is put on measuring outputs over outcomes. Jobs to be Done (JTBD) can switch the focus from reporting on how well features are being delivered in terms of time and budget to reporting on how effectively the features are ultimately addressing the customer’s most valuable needs. To do this… Read More »Jobs to be Done: A Practical Framework for Understanding Customer Outcomes with Alex Cottrell