Skip to content

Welcome to our business analysis and product folk community events calendar. Showcasing the best events happening around the globe, whether in-person, virtual, or a mix of both. Help us build it up by submitting your own community event.


Loading Events

« All Events

Jobs to be Done: A Practical Framework for Understanding Customer Outcomes with Alex Cottrell

20 June @ 6:30 pm - 7:30 pm BST


Companies can struggle when the emphasis is put on measuring outputs over outcomes. Jobs to be Done (JTBD) can switch the focus from reporting on how well features are being delivered in terms of time and budget to reporting on how effectively the features are ultimately addressing the customer’s most valuable needs.

To do this successfully the company as a whole needs to speak the same language and have the same focus on outcomes and helping the customer make the progress they want to in their personal or professional lives. Jobs to be done is where this all starts and Alex will take us through how he and his team have made this change



Feel free to bookmark or subscribe to the calendar. You can also check out what we’re up to by heading to our social media pages. We’re most active on LinkedIn. Give us a follow if you like what we do.