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So, Are You a Product Thinker?

21 February @ 6:30 pm - 7:30 pm GMT



Software delivery often comes to continuous output fatigue with little to none observable impact. Outputs are easy to plan, easy to assign, relatively easy to produce, definitely easy to see. They give a sense of completion. In practice, teams are “doing agile” while not being able to bring a working product to their customers.

Without a working product there is no change adoption, no behaviour change. Product orientation focuses on the customer behaviour aspect that is anticipated to lead to meaningful business improvement.

Business analysis & product management are strategic allies who enable product thinking by ingesting product discovery, focus on problem domain exploration, experiment with solutions and drive continuous learning.

Anna Kochanowska wants to encourage BAs to apply product thinking, to show how this concept translates into our role, how it should evolve, what competencies we need, and how we should reshape the traditional business analysis capability in order to help our organizations to speak the same language – the language of outcomes and value.


21 February
6:30 pm - 7:30 pm GMT
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Blackmetric Business Solutions
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